Martech Implementation Consultant
Audited and rebuilt the tracking stack for an automotive repair network and lifted mobile checkout conversion through structured testing.
Highlights
- Increased mobile conversion by 20–25% through journey analysis, heatmapping and structured A/B tests on the checkout funnel.
- Audited, architected and deployed end-to-end tracking single-handedly: GA4, GTM, CookieYes CMP and Google Ads conversions, with GDPR Consent Mode v2.
- Built GA4 funnel events and custom dashboards for the checkout funnel, form drop-offs and navigation.
- Documented the stack in a Notion knowledge base so the client could self-serve.
Context
A national network of repair workshops booking services online, with most traffic on mobile and limited visibility into where the checkout lost people.
Rebuilding tracking and checkout, single-handed