Performance Marketing Manager (CRO Specialist)
Turned a crude landing page and testing flow into a working CRO process at a performance marketing network.
Highlights
- Rebuilt and refactored a crude landing-page and A/B testing flow into a working CRO process (VWO, GTM, GA).
- Ran traffic and yield management across Southern Europe for publishers and advertisers, flagging first-line ad-fraud signals.
Context
An affiliate and performance network serving publishers and advertisers across Southern Europe.