Market Research & Product Consultant (part-time)
Researched the Portuguese automotive services landscape and designed a new automotive category for a B2C services marketplace.
Highlights
- Researched the Portuguese automotive DMS and services landscape to inform a new-vertical strategy.
- Designed the automotive services category: benchmarks, service list, fields, values and category mapping for integration.
- Supported the "Fixando Cuida" solidarity campaign on delivery and business logic, bringing in animal-support associations as partners.
Context
Fixando was exploring automotive services as a new vertical and needed a structured view of the market and a category model ready for integration.