Lead Affiliate Marketing Manager
Led affiliate marketing at Lovoo, saving €100K+ in ad-fraud costs and moving the channel from CPI to CPA across European markets.
Highlights
- Saved €100K+ in ad-fraud costs by stress-testing the in-house S2S tracking platform.
- Moved the affiliate channel from CPI to CPA across multiple European markets: business case, tracking proposal and partner rates.
- Supervised 2 affiliate managers and ran the vendor and procurement analysis for a new tracking setup.
Context
App-install affiliate traffic paid on CPI, with tracking that had not been tested against fraud.