Blexr
Senior Product Manager
Built CRO operating procedures and standardised Agile delivery at a high-traffic affiliate publisher during its SAFe adoption.
Highlights
- Built CRO standard operating procedures with A/B testing (VWO) across landing pages and funnels on a multi-site WordPress estate.
- Standardised Agile/Scrum across teams, owning the operating rhythm and quarterly planning, including PI planning as the company adopted SAFe.
Context
A multi-site WordPress estate with heavy traffic and no shared way of running tests.