Martech & data instrumentation
Tracking, consent and data setups that teams can trust and use.
Measurement is where product, marketing and engineering meet. The work covers audit, architecture, deployment and documentation, so the setup outlives the engagement.
Recent examples include global tracking at PVH, Amplitude at Decathlon, a full GA4/GTM/CMP rebuild at MyForce and HubSpot-integrated full-funnel tracking at MAIA International.
FAQ
Which analytics and tag management tools does Rui Costa Meira work with?
GA4, Google Tag Manager, Amplitude, Mixpanel, Microsoft Clarity and Looker Studio, with CookieYes and Consent Mode v2 for consent.
Has he implemented Consent Mode v2?
Yes. At MyForce he audited, architected and deployed GA4, GTM, CookieYes and Google Ads conversions with GDPR Consent Mode v2.
Where has he migrated tag management?
At Farfetch he migrated tag management from Qubit to GTM, and his Kanban team became autonomous on tag deployment and fixes.