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OLX Group Portugal (Coisas.com)

Site Manager, Product & Marketing Manager

Ran the Coisas.com classifieds site end to end, from launch to phase-out, including six-figure monthly marketing spend.

Highlights

  • Ran the Classifieds Coisas.com site end to end, across product, QA and campaigns, from launch to phase-out.
  • Ran marketing spend reaching six figures per month at peak, hands-on across email, display, SEM, affiliate and offline, without an agency.
  • Part of the team that spun the real-estate vertical out as Imovirtual, later a leader in Portuguese real-estate classifieds.

Context

Where it started: a classifieds site run end to end by a small team, product and marketing in the same hands.

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