Platform migrations & decommissioning
Moving off legacy platforms without losing revenue, rankings or data.
Migrations fail at the edges: partners, tracking, SEO and the teams who depend on the old system. The work is mostly coordination, with a clear plan for what moves, what is retired and how both are measured.
FAQ
What platform migrations has Rui Costa Meira delivered?
The Farfetch affiliate programme from Rakuten LinkShare to Performance Horizon, tag management from Qubit to GTM, and Decathlon's CMS decommissioning and move to ContentStack.
What were the results?
More than €1M in cost savings at Farfetch, and 35–40% faster migrated components at Decathlon.