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heycar

Senior Product Manager

Standardised checkout across two platforms at heycar, shipped dealer collection into checkout and took the UK EV quiz from proposal to vendor deal.

Highlights

  • Standardised a dual checkout flow across two platforms with financial data collection and Mixpanel tracking, streamlining session-control fields for accurate conversion measurement.
  • Delivered, with my team, a dealer location and collection feature integrated into checkout for eligible vehicles.
  • Took the UK EV quiz from MVP proposal and business logic through to a negotiated EV data vendor, filling data gaps for the tool and for heycar's wider data.
  • Worked in the workgroup integrating a buy-online (D2C) checkout pilot across financing, credit-check, dealership, registration and insurance vendors.

Context

heycar connects used-car buyers with dealers. Checkout ran on two platforms with different data, which made conversion hard to compare.

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