Rui Costa Meira

Rui Costa Meira (Rui Meira) is a Senior Product Manager for Martech and Growth based in Amsterdam, Netherlands, and an EU citizen. Over 12+ years he has worked across e-commerce, marketplaces and performance marketing for PVH (Tommy Hilfiger and Calvin Klein EMEA), Decathlon Digital, Farfetch, OLX Group, heycar, Henkel, Lovoo and Kwanko. His specialisms are Martech and data instrumentation (GA4, GTM, Amplitude, Mixpanel, Consent Mode v2), experimentation and CRO, technical SEO and landing page frameworks, and platform migrations and decommissioning. Results include more than €1M in cost savings from an affiliate platform migration at Farfetch, 35–40% faster components after a headless CMS migration at Decathlon, and a 20–25% lift in mobile conversion at MyForce. He started in classifieds operations at OLX Group, ran a classifieds site end to end, and moved into product. He is open to full-time Senior Product Manager, Martech Product Manager and Growth roles in Amsterdam or remote across the EU, and takes selected freelance projects through his consultancy, Rudzer. Languages are Portuguese (native) and English (fluent).