Product Owner, Digital Marketing
Product Owner for three new digital marketing teams at Farfetch, delivering €1M+ in savings through an affiliate platform migration.
Highlights
- Delivered €1M+ in cost savings, the immediate impact of migrating the affiliate programme from Rakuten LinkShare to Performance Horizon; also migrated tag management from Qubit to GTM.
- Product Owner for 3 teams (2 Scrum, 1 Kanban): backlog, user stories, ceremonies and a unified roadmap.
- Created those 3 new teams with newly hired engineers and coached 10+ of them into the marketing and Martech domain; the Kanban team became autonomous on tag deployment and fixes.
- Aligned stakeholders across six countries and the UK HQ into one backlog and roadmap, reporting to the CPO.
Context
Digital marketing at Farfetch needed its own engineering capacity. The teams were new, and so was most of their domain knowledge.