# Rui Costa Meira > Rui Costa Meira is a Senior Product Manager for Martech and Growth based in Amsterdam, with 12+ years across e-commerce, marketplaces and performance marketing for PVH (Tommy Hilfiger and Calvin Klein), Decathlon, Farfetch, OLX Group, heycar and Henkel. He is open to full-time Senior Product Manager roles. Rui Costa Meira (Rui Meira) is a Senior Product Manager for Martech and Growth based in Amsterdam, Netherlands, and an EU citizen. Over 12+ years he has worked across e-commerce, marketplaces and performance marketing for PVH (Tommy Hilfiger and Calvin Klein EMEA), Decathlon Digital, Farfetch, OLX Group, heycar, Henkel, Lovoo and Kwanko. His specialisms are Martech and data instrumentation (GA4, GTM, Amplitude, Mixpanel, Consent Mode v2), experimentation and CRO, technical SEO and landing page frameworks, and platform migrations and decommissioning. Results include more than €1M in cost savings from an affiliate platform migration at Farfetch, 35–40% faster components after a headless CMS migration at Decathlon, and a 20–25% lift in mobile conversion at MyForce. He started in classifieds operations at OLX Group, ran a classifieds site end to end, and moved into product. He is open to full-time Senior Product Manager, Martech Product Manager and Growth roles in Amsterdam or remote across the EU, and takes selected freelance projects through his consultancy, Rudzer. Languages are Portuguese (native) and English (fluent). - Status: Open to full-time Senior PM roles · Amsterdam / EU remote - Roles of interest: Senior Product Manager, Product Manager, Martech, Product Consultant, Growth Marketing Product Manager, Performance Marketing Product Manager, Growth Marketing (IC) - Location: Amsterdam, Netherlands - Contact: contact@ruimeira.com - Profiles: https://www.linkedin.com/in/ruimeira, https://en.malt.nl/profile/ruimeira, https://www.rudzer.com - Every page has a Markdown version at the same path with .md (e.g. https://www.ruimeira.com/work/decathlon.md). Full text: https://www.ruimeira.com/llms-full.txt ## Pages - [Rui Costa Meira — Senior Product Manager, Martech & Growth](https://www.ruimeira.com/index.md): Rui Costa Meira is a Senior Product Manager for Martech and Growth based in Amsterdam, with 12+ years across e-commerce, marketplaces and performance marketing for PVH (Tommy Hilfiger and Calvin Klein), Decathlon, Farfetch, OLX Group, heycar and Henkel. He is open to full-time Senior Product Manager roles. - [About](https://www.ruimeira.com/about.md): About Rui Costa Meira, Senior Product Manager for Martech and Growth in Amsterdam. Background, path, skills and interests. - [Rudzer](https://www.ruimeira.com/rudzer.md): Rudzer is Rui Costa Meira's independent consultancy for product, Martech and growth contract work. - [Contact](https://www.ruimeira.com/contact.md): Contact Rui Costa Meira about full-time Senior Product Manager roles or freelance projects. - [CV](https://www.ruimeira.com/cv.md): Request Rui Costa Meira's CV as a PDF. Senior Product Manager, Martech & Growth, 12+ years. - [Privacy policy](https://www.ruimeira.com/privacy-policy.md): How ruimeira.com handles personal data, cookies and form submissions. ## Work - [Work](https://www.ruimeira.com/work.md): Every role and engagement, newest first. - [PVH (Tommy Hilfiger & Calvin Klein EMEA) — Senior Product Owner (Interim)](https://www.ruimeira.com/work/pvh.md): Interim Senior Product Owner for global e-commerce touchpoints at Tommy Hilfiger and Calvin Klein EMEA, from navigation and search to PDPs, size guides and campaign pages. - [Decathlon Digital — Senior Product Manager](https://www.ruimeira.com/work/decathlon.md): Led the Customer Orientation scope at Decathlon Digital, retiring a legacy CMS for ContentStack and standardising an SEO-ready landing page framework. - [Oficinas MyForce Portugal — Martech Implementation Consultant](https://www.ruimeira.com/work/myforce.md): Audited and rebuilt the tracking stack for an automotive repair network and lifted mobile checkout conversion through structured testing. - [MAIA International — Digital Marketing & Martech Consultant](https://www.ruimeira.com/work/maia-international.md): Rebuilt a premium real estate boutique's website in Webflow and connected tracking, CRM and paid media into one measurable funnel. - [Fixando — Market Research & Product Consultant (part-time)](https://www.ruimeira.com/work/fixando.md): Researched the Portuguese automotive services landscape and designed a new automotive category for a B2C services marketplace. - [heycar — Senior Product Manager](https://www.ruimeira.com/work/heycar.md): Standardised checkout across two platforms at heycar, shipped dealer collection into checkout and took the UK EV quiz from proposal to vendor deal. - [Henkel — Senior Product Manager, Mobile](https://www.ruimeira.com/work/henkel.md): Led an energy-saving mobile app MVP for Henkel from ideation to researcher-led pilots. - [Fixando (Virtando) — Product Manager](https://www.ruimeira.com/work/virtando.md): Relaunched the Virtando automotive classifieds site as a small rollout and ran product-market-fit tests in Spain. - [Blexr — Senior Product Manager](https://www.ruimeira.com/work/blexr.md): Built CRO operating procedures and standardised Agile delivery at a high-traffic affiliate publisher during its SAFe adoption. - [Farfetch — Product Owner, Digital Marketing](https://www.ruimeira.com/work/farfetch.md): Product Owner for three new digital marketing teams at Farfetch, delivering €1M+ in savings through an affiliate platform migration. - [Lovoo — Lead Affiliate Marketing Manager](https://www.ruimeira.com/work/lovoo.md): Led affiliate marketing at Lovoo, saving €100K+ in ad-fraud costs and moving the channel from CPI to CPA across European markets. - [Kwanko — Performance Marketing Manager (CRO Specialist)](https://www.ruimeira.com/work/kwanko.md): Turned a crude landing page and testing flow into a working CRO process at a performance marketing network. - [OLX Group Portugal — Product Manager & Customer Success Lead](https://www.ruimeira.com/work/olx-group.md): Scaled support and rebuilt the back office across OLX.pt, Standvirtual, Imovirtual and Leiloes.net through a more than 10x increase in ad volume. - [OLX Group Portugal (Coisas.com) — Site Manager, Product & Marketing Manager](https://www.ruimeira.com/work/olx-coisas.md): Ran the Coisas.com classifieds site end to end, from launch to phase-out, including six-figure monthly marketing spend. ## Case studies - [Retiring a CMS under SEO-critical pages](https://www.ruimeira.com/work/decathlon/cms-decommissioning.md): Decommissioning Decathlon's legacy CMS and moving homepage and landing page components to ContentStack without losing organic traffic. - [A sizing integration and a server-side test](https://www.ruimeira.com/work/pvh/sizing-and-server-side-testing.md): Coordinating a third-party sizing solution across vendor, markets, legal and design at PVH, and supporting a server-side experiment beyond what client-side injection could deliver. - [Rebuilding tracking and checkout, single-handed](https://www.ruimeira.com/work/myforce/tracking-checkout-rebuild.md): A full tracking rebuild with Consent Mode v2 for an automotive repair network, followed by structured tests on the mobile checkout. ## Expertise - [Expertise](https://www.ruimeira.com/expertise.md): Areas of practice, each linked to the work behind it. - [Martech & data instrumentation](https://www.ruimeira.com/expertise/martech-instrumentation.md): How Rui Costa Meira designs and ships Martech stacks and analytics instrumentation (GA4, GTM, Amplitude, Mixpanel, Consent Mode v2) for e-commerce and marketplaces. - [Experimentation & CRO](https://www.ruimeira.com/expertise/experimentation-cro.md): Rui Costa Meira's experimentation and conversion rate optimisation work, from CRO operating procedures to server-side tests, with VWO, Statsig and Optimizely. - [Technical SEO & landing page frameworks](https://www.ruimeira.com/expertise/technical-seo.md): Rui Costa Meira's technical SEO work: SEO-ready landing page frameworks, programmatic structured data, Core Web Vitals and SEO-safe CMS migrations. - [Platform migrations & decommissioning](https://www.ruimeira.com/expertise/platform-migrations.md): Platform migrations led by Rui Costa Meira, including an affiliate migration at Farfetch with €1M+ savings and a CMS decommissioning at Decathlon.