Experimentation & CRO
Structured A/B testing on funnels and checkouts, client- and server-side.
Testing works when it is a process, not a one-off. At Kwanko and Blexr that meant turning ad-hoc tests into standard operating procedures; at MyForce and PVH it means targeted tests on the funnel steps that matter most.
FAQ
Which experimentation tools has Rui Costa Meira used?
VWO, Statsig, Optimizely and Google Optimize, with heatmapping and GA4 funnels for analysis.
What results has his CRO work delivered?
At MyForce, journey analysis, heatmapping and structured A/B tests on the checkout funnel lifted mobile conversion by 20–25%.
Does he run server-side experiments?
Yes. At PVH he supports the CX team with a server-side experiment beyond what client-side injection could deliver.