MAIA
Digital Marketing & Martech Consultant
Rebuilt a premium real estate boutique's website in Webflow and connected tracking, CRM and paid media into one measurable funnel.
Highlights
- Rebuilt the website in Webflow with a dynamic landing page system that removed manual coordination.
- Implemented GA4, GTM and a CMP integrated with HubSpot CRM for full-funnel tracking across paid media.
- Set up and ran lead-generation campaigns across Google Ads, Meta and LinkedIn, including audiences and conversion goals.
- Built programmatic, data-enriched location landing pages and enriched listing pages with more data points and descriptors.
Context
A boutique agency selling premium property, generating leads through paid media with no reliable link between campaigns and CRM outcomes.