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Case study · PVH (Tommy Hilfiger & Calvin Klein EMEA)

A sizing integration and a server-side test

Coordinating a third-party sizing solution across vendor, markets, legal and design at PVH, and supporting a server-side experiment beyond what client-side injection could deliver.

In progress May 2026 – present Vendor integrationServer-side testingTracking

Context

Size guidance shapes conversion and returns in fashion e-commerce. Integrating a new third-party sizing solution across Tommy Hilfiger and Calvin Klein EMEA touches the vendor, every market, legal review and product design.

What I’m doing

  • Coordinating the custom integration across vendor, markets, legal and product design.
  • Implementing global data and tracking so the impact is measurable from day one.
  • Supporting the CX team with a server-side experiment, where client-side injection could not deliver what the test needed.

Outcome

In progress. Results will be added as ranges once they can be shared.

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