---
title: "OLX Group Portugal (Coisas.com) — Site Manager, Product & Marketing Manager"
url: https://www.ruimeira.com/work/olx-coisas/
canonical: https://www.ruimeira.com/work/olx-coisas/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# OLX Group Portugal (Coisas.com) — Site Manager, Product & Marketing Manager

> Ran the Coisas.com classifieds site end to end, from launch to phase-out, including six-figure monthly marketing spend.

- Company: OLX Group Portugal (Coisas.com)
- Role: Site Manager, Product & Marketing Manager
- Period: Nov 2010 – Sep 2012
- Type: Full-time
- Industry: Classifieds marketplace
- Location: Lisbon

Ran the Coisas.com classifieds site end to end, from launch to phase-out, including six-figure monthly marketing spend.

## Highlights

- Ran the Classifieds Coisas.com site end to end, across product, QA and campaigns, from launch to phase-out.
- Ran marketing spend reaching six figures per month at peak, hands-on across email, display, SEM, affiliate and offline, without an agency.
- Part of the team that spun the real-estate vertical out as Imovirtual, later a leader in Portuguese real-estate classifieds.

## Context

Where it started: a classifieds site run end to end by a small team, product and marketing in the same hands.

## Skills

Classifieds, SEM, Display, Affiliate, Email marketing