---
title: "Oficinas MyForce Portugal — Martech Implementation Consultant"
url: https://www.ruimeira.com/work/myforce/
canonical: https://www.ruimeira.com/work/myforce/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# Oficinas MyForce Portugal — Martech Implementation Consultant

> Audited and rebuilt the tracking stack for an automotive repair network and lifted mobile checkout conversion through structured testing.

- Company: Oficinas MyForce Portugal
- Role: Martech Implementation Consultant
- Period: Feb 2024 – May 2024
- Type: Contract (via Rudzer)
- Industry: Automotive repair network
- Location: Lisbon (remote)

Audited and rebuilt the tracking stack for an automotive repair network and lifted mobile checkout conversion through structured testing.

## Highlights

- Increased mobile conversion by 20–25% through journey analysis, heatmapping and structured A/B tests on the checkout funnel.
- Audited, architected and deployed end-to-end tracking single-handedly: GA4, GTM, CookieYes CMP and Google Ads conversions, with GDPR Consent Mode v2.
- Built GA4 funnel events and custom dashboards for the checkout funnel, form drop-offs and navigation.
- Documented the stack in a Notion knowledge base so the client could self-serve.

## Context

A national network of repair workshops booking services online, with most traffic on mobile and limited visibility into where the checkout lost people.

## Skills

GA4, GTM, CookieYes, Consent Mode v2, Google Ads, A/B testing

## Case studies

- [Rebuilding tracking and checkout, single-handed](https://www.ruimeira.com/work/myforce/tracking-checkout-rebuild/)