---
title: "MAIA International — Digital Marketing & Martech Consultant"
url: https://www.ruimeira.com/work/maia-international/
canonical: https://www.ruimeira.com/work/maia-international/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# MAIA International — Digital Marketing & Martech Consultant

> Rebuilt a premium real estate boutique's website in Webflow and connected tracking, CRM and paid media into one measurable funnel.

- Company: MAIA International
- Role: Digital Marketing & Martech Consultant
- Period: May 2023 – Jan 2024
- Type: Contract (via Rudzer)
- Industry: Premium real estate
- Location: Lisbon (remote)

Rebuilt a premium real estate boutique's website in Webflow and connected tracking, CRM and paid media into one measurable funnel.

## Highlights

- Rebuilt the website in Webflow with a dynamic landing page system that removed manual coordination.
- Implemented GA4, GTM and a CMP integrated with HubSpot CRM for full-funnel tracking across paid media.
- Set up and ran lead-generation campaigns across Google Ads, Meta and LinkedIn, including audiences and conversion goals.
- Built programmatic, data-enriched location landing pages and enriched listing pages with more data points and descriptors.

## Context

A boutique agency selling premium property, generating leads through paid media with no reliable link between campaigns and CRM outcomes.

## Skills

Webflow, HubSpot, GA4, GTM, Google Ads, Meta Ads, LinkedIn Ads