---
title: "Lovoo — Lead Affiliate Marketing Manager"
url: https://www.ruimeira.com/work/lovoo/
canonical: https://www.ruimeira.com/work/lovoo/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# Lovoo — Lead Affiliate Marketing Manager

> Led affiliate marketing at Lovoo, saving €100K+ in ad-fraud costs and moving the channel from CPI to CPA across European markets.

- Company: Lovoo
- Role: Lead Affiliate Marketing Manager
- Period: Mar 2016 – Aug 2016
- Type: Full-time
- Industry: Social & dating app
- Location: Berlin

Led affiliate marketing at Lovoo, saving €100K+ in ad-fraud costs and moving the channel from CPI to CPA across European markets.

## Highlights

- Saved €100K+ in ad-fraud costs by stress-testing the in-house S2S tracking platform.
- Moved the affiliate channel from CPI to CPA across multiple European markets: business case, tracking proposal and partner rates.
- Supervised 2 affiliate managers and ran the vendor and procurement analysis for a new tracking setup.

## Context

App-install affiliate traffic paid on CPI, with tracking that had not been tested against fraud.

## Skills

Affiliate marketing, S2S tracking, Ad fraud, CPA