---
title: "Kwanko — Performance Marketing Manager (CRO Specialist)"
url: https://www.ruimeira.com/work/kwanko/
canonical: https://www.ruimeira.com/work/kwanko/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# Kwanko — Performance Marketing Manager (CRO Specialist)

> Turned a crude landing page and testing flow into a working CRO process at a performance marketing network.

- Company: Kwanko
- Role: Performance Marketing Manager (CRO Specialist)
- Period: Mar 2015 – Dec 2015
- Type: Full-time
- Industry: Performance marketing network
- Location: Oeiras

Turned a crude landing page and testing flow into a working CRO process at a performance marketing network.

## Highlights

- Rebuilt and refactored a crude landing-page and A/B testing flow into a working CRO process (VWO, GTM, GA).
- Ran traffic and yield management across Southern Europe for publishers and advertisers, flagging first-line ad-fraud signals.

## Context

An affiliate and performance network serving publishers and advertisers across Southern Europe.

## Skills

VWO, GTM, Google Analytics, Yield management