---
title: "heycar — Senior Product Manager"
url: https://www.ruimeira.com/work/heycar/
canonical: https://www.ruimeira.com/work/heycar/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# heycar — Senior Product Manager

> Standardised checkout across two platforms at heycar, shipped dealer collection into checkout and took the UK EV quiz from proposal to vendor deal.

- Company: heycar
- Role: Senior Product Manager
- Period: Feb 2022 – Jun 2022
- Type: Contract (via Rudzer)
- Industry: Used-car marketplace
- Location: Berlin (remote)

Standardised checkout across two platforms at heycar, shipped dealer collection into checkout and took the UK EV quiz from proposal to vendor deal.

## Highlights

- Standardised a dual checkout flow across two platforms with financial data collection and Mixpanel tracking, streamlining session-control fields for accurate conversion measurement.
- Delivered, with my team, a dealer location and collection feature integrated into checkout for eligible vehicles.
- Took the UK EV quiz from MVP proposal and business logic through to a negotiated EV data vendor, filling data gaps for the tool and for heycar's wider data.
- Worked in the workgroup integrating a buy-online (D2C) checkout pilot across financing, credit-check, dealership, registration and insurance vendors.

## Context

heycar connects used-car buyers with dealers. Checkout ran on two platforms with different data, which made conversion hard to compare.

## Skills

Checkout, Mixpanel, Vendor negotiation, Marketplaces