---
title: "Farfetch — Product Owner, Digital Marketing"
url: https://www.ruimeira.com/work/farfetch/
canonical: https://www.ruimeira.com/work/farfetch/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# Farfetch — Product Owner, Digital Marketing

> Product Owner for three new digital marketing teams at Farfetch, delivering €1M+ in savings through an affiliate platform migration.

- Company: Farfetch
- Role: Product Owner, Digital Marketing
- Period: Sep 2016 – Jun 2017
- Type: Full-time
- Industry: Luxury e-commerce
- Location: Porto & Lisbon

Product Owner for three new digital marketing teams at Farfetch, delivering €1M+ in savings through an affiliate platform migration.

## Highlights

- Delivered €1M+ in cost savings, the immediate impact of migrating the affiliate programme from Rakuten LinkShare to Performance Horizon; also migrated tag management from Qubit to GTM.
- Product Owner for 3 teams (2 Scrum, 1 Kanban): backlog, user stories, ceremonies and a unified roadmap.
- Created those 3 new teams with newly hired engineers and coached 10+ of them into the marketing and Martech domain; the Kanban team became autonomous on tag deployment and fixes.
- Aligned stakeholders across six countries and the UK HQ into one backlog and roadmap, reporting to the CPO.

## Context

Digital marketing at Farfetch needed its own engineering capacity. The teams were new, and so was most of their domain knowledge.

## Skills

Affiliate marketing, Performance Horizon, GTM, Qubit, Scrum, Kanban