---
title: "Decathlon Digital — Senior Product Manager"
url: https://www.ruimeira.com/work/decathlon/
canonical: https://www.ruimeira.com/work/decathlon/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# Decathlon Digital — Senior Product Manager

> Led the Customer Orientation scope at Decathlon Digital, retiring a legacy CMS for ContentStack and standardising an SEO-ready landing page framework.

- Company: Decathlon Digital
- Role: Senior Product Manager, Customer Orientation, Upper Funnel
- Period: Nov 2024 – May 2025
- Type: Contract (via Rudzer)
- Industry: Sports retail e-commerce
- Location: Amsterdam (hybrid)

Led the Customer Orientation scope at Decathlon Digital, retiring a legacy CMS for ContentStack and standardising an SEO-ready landing page framework.

## Highlights

- Led the Customer Orientation scope: homepage, footer, global navigation and landing pages, most of them SEO-critical.
- Headed the CMS decommissioning and migration to ContentStack, cutting infrastructure cost and technical debt.
- Delivered 35–40% faster load times for the individual components migrated to ContentStack, used on the homepage and in the landing page framework.
- Standardised an SEO-ready landing page framework: templates carrying programmatic structured data, alt text and accessibility fixes, with page migrations coordinated with the SEO leads.
- Implemented global tracking in Amplitude, used for data visualisation.
- Kept decisions, risks and roadmap status documented through the delivery lifecycle.

## Context

Customer Orientation covers the pages that bring people into the Decathlon experience: homepage, global navigation, footer and landing pages. Most of them carry organic search traffic, so every change had to protect SEO.

## Skills

ContentStack, Headless CMS, Technical SEO, Structured data, Amplitude

## Case studies

- [Retiring a CMS under SEO-critical pages](https://www.ruimeira.com/work/decathlon/cms-decommissioning/)