---
title: "Blexr — Senior Product Manager"
url: https://www.ruimeira.com/work/blexr/
canonical: https://www.ruimeira.com/work/blexr/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# Blexr — Senior Product Manager

> Built CRO operating procedures and standardised Agile delivery at a high-traffic affiliate publisher during its SAFe adoption.

- Company: Blexr
- Role: Senior Product Manager
- Period: Jan 2018 – Jun 2018
- Type: Contract (via Rudzer)
- Industry: High-traffic affiliate publisher
- Location: Remote

Built CRO operating procedures and standardised Agile delivery at a high-traffic affiliate publisher during its SAFe adoption.

## Highlights

- Built CRO standard operating procedures with A/B testing (VWO) across landing pages and funnels on a multi-site WordPress estate.
- Standardised Agile/Scrum across teams, owning the operating rhythm and quarterly planning, including PI planning as the company adopted SAFe.

## Context

A multi-site WordPress estate with heavy traffic and no shared way of running tests.

## Skills

VWO, CRO, WordPress, SAFe, Scrum