---
title: "Rui Costa Meira — Senior Product Manager, Martech & Growth"
url: https://www.ruimeira.com/
canonical: https://www.ruimeira.com/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Created from CV_RuiCostaMeira-260921.pdf" }
---

# Rui Costa Meira — Senior Product Manager, Martech & Growth

> Rui Costa Meira is a Senior Product Manager for Martech and Growth based in Amsterdam, with 12+ years across e-commerce, marketplaces and performance marketing for PVH (Tommy Hilfiger and Calvin Klein), Decathlon, Farfetch, OLX Group, heycar and Henkel. He is open to full-time Senior Product Manager roles.

Rui Costa Meira (Rui Meira) is a Senior Product Manager for Martech and Growth based in Amsterdam, Netherlands, and an EU citizen. Over 12+ years he has worked across e-commerce, marketplaces and performance marketing for PVH (Tommy Hilfiger and Calvin Klein EMEA), Decathlon Digital, Farfetch, OLX Group, heycar, Henkel, Lovoo and Kwanko. His specialisms are Martech and data instrumentation (GA4, GTM, Amplitude, Mixpanel, Consent Mode v2), experimentation and CRO, technical SEO and landing page frameworks, and platform migrations and decommissioning. Results include more than €1M in cost savings from an affiliate platform migration at Farfetch, 35–40% faster components after a headless CMS migration at Decathlon, and a 20–25% lift in mobile conversion at MyForce. He started in classifieds operations at OLX Group, ran a classifieds site end to end, and moved into product. He is open to full-time Senior Product Manager, Martech Product Manager and Growth roles in Amsterdam or remote across the EU, and takes selected freelance projects through his consultancy, Rudzer. Languages are Portuguese (native) and English (fluent).

## Status

Open to full-time Senior PM roles · Amsterdam / EU remote

## Highlights

- €1M+ cost savings from an affiliate platform migration (Farfetch)
- 35–40% faster components after a headless CMS migration (Decathlon)
- +20–25% mobile conversion (MyForce)
- €100K+ ad-fraud savings (Lovoo)

## Experience (newest first)

- 2026 – now · [PVH (Tommy Hilfiger & Calvin Klein EMEA)](https://www.ruimeira.com/work/pvh/) · Senior Product Owner (Interim) · Interim
- 2024 – 25 · [Decathlon Digital](https://www.ruimeira.com/work/decathlon/) · Senior Product Manager · Contract via Rudzer
- 2024 · [Oficinas MyForce Portugal](https://www.ruimeira.com/work/myforce/) · Martech Implementation Consultant · Contract via Rudzer
- 2023 – 24 · [MAIA International](https://www.ruimeira.com/work/maia-international/) · Digital Marketing & Martech Consultant · Contract via Rudzer
- 2023 · [Fixando](https://www.ruimeira.com/work/fixando/) · Market Research & Product Consultant (part-time) · Contract via Rudzer
- 2022 · [heycar](https://www.ruimeira.com/work/heycar/) · Senior Product Manager · Contract via Rudzer
- 2021 – 22 · [Henkel](https://www.ruimeira.com/work/henkel/) · Senior Product Manager, Mobile · Contract via Rudzer
- 2018 – 19 · [Fixando (Virtando)](https://www.ruimeira.com/work/virtando/) · Product Manager · Contract via Rudzer
- 2018 · [Blexr](https://www.ruimeira.com/work/blexr/) · Senior Product Manager · Contract via Rudzer
- 2016 – 17 · [Farfetch](https://www.ruimeira.com/work/farfetch/) · Product Owner, Digital Marketing · Full-time
- 2016 · [Lovoo](https://www.ruimeira.com/work/lovoo/) · Lead Affiliate Marketing Manager · Full-time
- 2015 · [Kwanko](https://www.ruimeira.com/work/kwanko/) · Performance Marketing Manager (CRO Specialist) · Full-time
- 2012 – 14 · [OLX Group Portugal](https://www.ruimeira.com/work/olx-group/) · Product Manager & Customer Success Lead · Full-time
- 2010 – 12 · [OLX Group Portugal (Coisas.com)](https://www.ruimeira.com/work/olx-coisas/) · Site Manager, Product & Marketing Manager · Full-time

## Expertise

- [Martech & data instrumentation](https://www.ruimeira.com/expertise/martech-instrumentation/): Tracking, consent and data setups that teams can trust and use.
- [Experimentation & CRO](https://www.ruimeira.com/expertise/experimentation-cro/): Structured A/B testing on funnels and checkouts, client- and server-side.
- [Technical SEO & landing page frameworks](https://www.ruimeira.com/expertise/technical-seo/): Templates and migrations that protect organic traffic.
- [Platform migrations & decommissioning](https://www.ruimeira.com/expertise/platform-migrations/): Moving off legacy platforms without losing revenue, rankings or data.