---
title: "Technical SEO & landing page frameworks"
url: https://www.ruimeira.com/expertise/technical-seo/
canonical: https://www.ruimeira.com/expertise/technical-seo/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# Technical SEO & landing page frameworks

> Rui Costa Meira's technical SEO work: SEO-ready landing page frameworks, programmatic structured data, Core Web Vitals and SEO-safe CMS migrations.

Most upper-funnel pages are also search pages. The approach is to build SEO into templates, so every new page starts with structured data, accessibility and performance in place.

## Tools

Search Console, SEMrush, Structured data, Core Web Vitals, ContentStack, Webflow, Astro

## Related work

- https://www.ruimeira.com/work/decathlon/
- https://www.ruimeira.com/work/maia-international/

## FAQ

### What technical SEO work has Rui Costa Meira led?

At Decathlon he standardised an SEO-ready landing page framework with programmatic structured data, alt text and accessibility fixes, and coordinated page migrations with the SEO leads.

### Has he built programmatic landing pages?

Yes. At MAIA International he built programmatic, data-enriched location landing pages and enriched listing pages.