---
title: "Expertise"
url: https://www.ruimeira.com/expertise/
canonical: https://www.ruimeira.com/expertise/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  []
---

# Expertise

> Areas of practice, each linked to the work behind it.

- [Martech & data instrumentation](https://www.ruimeira.com/expertise/martech-instrumentation/): Tracking, consent and data setups that teams can trust and use.
- [Experimentation & CRO](https://www.ruimeira.com/expertise/experimentation-cro/): Structured A/B testing on funnels and checkouts, client- and server-side.
- [Technical SEO & landing page frameworks](https://www.ruimeira.com/expertise/technical-seo/): Templates and migrations that protect organic traffic.
- [Platform migrations & decommissioning](https://www.ruimeira.com/expertise/platform-migrations/): Moving off legacy platforms without losing revenue, rankings or data.