---
title: "About"
url: https://www.ruimeira.com/about/
canonical: https://www.ruimeira.com/about/
author: Rui Costa Meira
updated: 2026-10-01
changelog:
  - { date: 2026-10-01, note: "Drafted from CV_RuiCostaMeira-260921.pdf" }
---

# About

> About Rui Costa Meira, Senior Product Manager for Martech and Growth in Amsterdam. Background, path, skills and interests.

Senior Product Manager with 12+ years across e-commerce, marketplaces and performance marketing, for PVH, Decathlon, Farfetch, OLX Group, heycar and Henkel.

Started in Marketplace and Classifieds operations, then ran a Classifieds site end to end before moving into Product. That is why I sit comfortably between business KPIs, Martech and engineering delivery.

## In brief

Rui Costa Meira (Rui Meira) is a Senior Product Manager for Martech and Growth based in Amsterdam, Netherlands, and an EU citizen. Over 12+ years he has worked across e-commerce, marketplaces and performance marketing for PVH (Tommy Hilfiger and Calvin Klein EMEA), Decathlon Digital, Farfetch, OLX Group, heycar, Henkel, Lovoo and Kwanko. His specialisms are Martech and data instrumentation (GA4, GTM, Amplitude, Mixpanel, Consent Mode v2), experimentation and CRO, technical SEO and landing page frameworks, and platform migrations and decommissioning. Results include more than €1M in cost savings from an affiliate platform migration at Farfetch, 35–40% faster components after a headless CMS migration at Decathlon, and a 20–25% lift in mobile conversion at MyForce. He started in classifieds operations at OLX Group, ran a classifieds site end to end, and moved into product. He is open to full-time Senior Product Manager, Martech Product Manager and Growth roles in Amsterdam or remote across the EU, and takes selected freelance projects through his consultancy, Rudzer. Languages are Portuguese (native) and English (fluent).

## Path

- 2010 – 2015, Lisbon: OLX Group, Coisas.com, Kwanko. Classifieds operations into product and performance marketing.
- 2016, Berlin: Lovoo. Lead Affiliate Marketing across European markets.
- 2016 – 2017, Porto & Lisbon: Farfetch. Product Owner, Digital Marketing, three teams.
- 2018 – 2024, Independent, remote: Contract product roles for Blexr, Virtando, Henkel, heycar, Fixando, MAIA and MyForce, through Rudzer.
- 2024 – now, Amsterdam: Decathlon Digital, then PVH (Tommy Hilfiger & Calvin Klein EMEA).

## Skills & tools

- Product & delivery: Agile (Scrum, Kanban), SAFe PI planning, roadmaps, discovery, MVPs, platform migrations and decommissioning, stakeholder management
- Experimentation & CRO: A/B testing (VWO, Statsig, Optimizely, Google Optimize), funnel and checkout optimisation
- Analytics & instrumentation: GA4, GTM, Amplitude, Mixpanel, Microsoft Clarity, Looker Studio
- Martech & paid media: Google Ads, Meta, LinkedIn Ads, HubSpot, CookieYes, Consent Mode v2, Qubit, Performance Horizon
- SEO: technical SEO (crawlability, indexing, Core Web Vitals, structured data), landing page frameworks, Search Console, SEMrush
- CMS & web: ContentStack, Strapi, Webflow, WordPress, Astro, Cloudflare Pages
- AI & automation: Claude, Gemini, Perplexity, Cursor, n8n, NotebookLM, Bolt.new
- Delivery tools: Jira, Confluence, Miro, Figma, Notion

## Languages

- Portuguese (native)
- English (fluent)

## Profiles

- [LinkedIn](https://www.linkedin.com/in/ruimeira)
- [Malt](https://en.malt.nl/profile/ruimeira)
- [Rudzer](https://www.rudzer.com)